Marketing

Marketing students learn key public relations and advertising concepts in class

Program Description 

As the engine of modern business, marketing is a dynamic and constantly evolving discipline. Marketing encompasses everything from idea conception (think: professional brainstorming) to pricing strategy to communication with customers (think social media, billboards, product placement and sponsorships).

Marketing thrives on change and continually evolves with advances in technology, design, communication and data. To be part of the marketing profession is to be on the vanguard of leading such change both in an organization and in broader society. In the Marketing concentration of the Bachelor’s in Business Administration (BSBA) at the Helzberg School of Management, students dive into what has become one of the primary cultural drivers of the 21st century.

In addition to Marketing coursework, Marketing students complete two innovative sequences as part of the BSBA core. Both the Professional Readiness sequence and the Technology and Predictive Analytics sequences were developed by the Helzberg School of Management based on market research and consultation with hiring managers at area corporations to prepare students for the evolving workplace. Students also have the option to pursue Excel certifications as part of their studies.

The Helzberg School of Management is an AACSB*-accredited business school, an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of Management emerge from their undergraduate education as leaders of competence and conscience.

*Association to Advance Collegiate Schools of Business

Learning Outcomes 

  • Leadership: Graduates exhibit skills in personal responsibility, awareness of self and others, ability to work effectively in groups, and ability to foster positive team dynamics.
  • Ethical Behavior and Corporate Social Responsibility: Graduates identify and analyze personal ethical problems to propose and defend an appropriate course of action; and identify and analyze issues in corporate social responsibility to propose and defend an appropriate course of action
  • Business Skills and Knowledge: Graduates define, describe and demonstrate foundational business knowledge.
  • International/Global: Graduates integrate relevant cultural, social, political, historical, geographic and environmental factors into the analysis of business issues and the development of an appropriate course of action.
  • Information Analysis and Application: Graduates identify, access and analyze relevant quantitative and qualitative information to develop, select and evaluate appropriate courses of action.
  • Communication: Graduates produce and deliver effective written products and oral communications in a variety of contexts using effective technologies.

Prospective Students 

Current Students 

Experiences 

  • Internships: Rockhurst University’s Career Services helps students search for internships consistent with their interests. Examples of internships marketing students have secured include those with:
    • VML
    • Google Fiber
    • Fleishman-Hillard
    • In-Touch Solutions
    • Bernstein Rein
    • World Trade Center Kansas City
    • The Federal Reserve
  • Hands-on Class Projects: The concentration is grounded in active learning and hands-on experiences. Class projects include creating marketing plans, applications of data analytics in the marketing context, simulations to develop effective decision making and use of cases to solve real world challenges.
  • Networking: Students have tons of opportunities to network with prospective employers both through the Helzberg School of Management and Rockhurst University Career Services events such as Leadership & Ethics Day, Dinner with the Industry and Meet the Firms.
  • Magis Leaders Program: Students have the opportunity to apply for a year-long, enhanced professional readiness program. With their mentor from the community, each student in the program will assess and adjust their personal and professional skills to enhance their performance in organizational settings.
  • Capstone Project: Students complete their undergraduate education by developing a complete business concept responding to a social need that they identify.

Outcomes 

Students graduating with a degree in marketing may pursue careers in fields such as:

  • Advertising
  • Brand management
  • Consulting
  • Digital marketing
  • Market research
  • Marketing analytics
  • Marketing communication
  • Research and development
  • Public relations
  • Sales