Business Administration - General Concentration

Students walking on Rockhurst University campus in front of Conway Hall

Program Description 

Business touches everything an individual will do for the rest of their life, regardless of what they study in college. Business students have the added advantage of understanding what’s going on behind the curtain.

In the Helzberg School of Management Bachelor's in Business Administration (BSBA), students will understand the role of business as a societal institution by providing a broad business education. They will understand its history, its impact upon individuals, its economic importance and the social responsibilities that come along with it. In a variety of classroom experiences, students are confronted with "real world" choices in developing business and managerial skills relevant to the contemporary business environment.

Helzberg School of Management students complete two innovative sequences as part of the BSBA core. Both the Professional Readiness sequence and the Technology and Predictive Analytics sequences were developed by the Helzberg School of Management based on market research and consultation with hiring managers at area corporations to prepare students for the evolving workplace. Students also have the option to pursue Excel certifications as part of their studies.

The Helzberg School of Management is an AACSB*-accredited business school, an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of Management emerge from their undergraduate education as leaders of competence and conscience.

*Association to Advance Collegiate Schools of Business

Learning Outcomes 

  • Leadership: Graduates exhibit skills in personal responsibility, awareness of self and others, ability to work effectively in groups, and ability to foster positive team dynamics.
  • Ethical Behavior and Corporate Social Responsibility: Graduates identify and analyze personal ethical problems to propose and defend an appropriate course of action; and identify and analyze issues in corporate social responsibility to propose and defend an appropriate course of action
  • Business Skills and Knowledge: Graduates define, describe and demonstrate foundational business knowledge.
  • International/Global: Graduates integrate relevant cultural, social, political, historical, geographic and environmental factors into the analysis of business issues and the development of an appropriate course of action.
  • Information Analysis and Application: Graduates identify, access and analyze relevant quantitative and qualitative information to develop, select and evaluate appropriate courses of action.
  • Communication: Graduates produce and deliver effective written products and oral communications in a variety of contexts using effective technologies.

Prospective Students 

Current Students 


  • Internships: Rockhurst University’s Career Services helps students search for internships consistent with their interests.
  • Real-World Collaboration: At the Helzberg School of Management, “the real world” doesn’t wait until after graduation. Students work with local, regional and national companies in class.
  • Networking: Students have tons of opportunities to network with prospective employers both through the Helzberg School of Management and Rockhurst University Career Services events such as Leadership & Ethics Day, Dinner with the Industry and Meet the Firms.
  • Magis Leaders Program: Students have the opportunity to apply for a year-long, enhanced professional readiness program. With their mentor from the community, each student in the program will assess and adjust their personal and professional skills to enhance their performance in organizational settings.
  • Capstone Project: Students complete their undergraduate education by developing a complete business concept responding to a social need that they identify.


After graduation, students may begin careers areas such as:

  • Accounting
  • Marketing and Advertising
  • Entrepreneurship
  • Finance
  • Trading and Investments
  • Sales