Strategic Communication

Strategic communication classroom

Program Description 

Students in the strategic communication major apply and develop both human communication and mass communication skills. Students have a goal-oriented approach to understanding communication in both relationships and in the media. Communication students are able to integrate their liberal arts knowledge seamlessly with the major. Students take courses in both human and mass communication to get a well-rounded communication experience. Students focus on using both human and mass communication to achieve goals, in a way many other communication programs do not. In addition, students take upper-level related coursework that supplements their knowledge of communication and further develops their skillset. Communication students are able to integrate their liberal arts knowledge seamlessly with the major. Many students will complement this major with a second, or third, major to enhance their academic experience at Rockhurst University.

Learning Outcomes 

  • Develop communication skills in human and mass communication 
  • Apply communication to real-life contexts 
  • Learn and apply communication theory

Prospective Students 

Current Students 

Experiences 

  • Students are encouraged to complete internships while completing their degree. Internships have been completed at places such as:  
    • Lockton 
    • Cerner 
    • Fleishman-Hillard 
  • Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization.  
  • Students can participate in the communication speed networking event where they can meet and talk with professionals currently in communication roles.

Outcomes 

Communication students in the strategic communication track pursue careers in: 

  • Education 
  • Public relations 
  • Advertising 
  • Law